http://www.aarongerdes.com/articles/tag/usability en-us 40 Strategy, design, and technology to stand out and win business. <p class="image"><a href="http://www.flickr.com/photos/aarongerdes/187585521/"><img src="http://static.flickr.com/56/187585521_5af4b703c2.jpg?v=0" title="Camouflaged Fire Hydrant" alt="Camouflaged Fire Hydrant"/></a></p> <p>It seems like a bad idea to hide this.</p> <p>A firefighter arrives in an emergency, wearing heavy fireproof gear. It may be dark out. People’s lives could be at stake. Because of that, the firefighter will keep looking.</p> <p>For website users, the threshold for inconvenience is much lower. Many websites hide contact information, hours, and pricing at the bottom of pages, in small type.</p> <p>Who’s coming to your site that’s in a hurry, and what are they looking for?</p> Tue, 11 Jul 2006 20:27:00 -0700 urn:uuid:ea670c8a-ff68-4303-8027-bb030ae2afd3 aarongerdes@gmail.com (Aaron Gerdes) http://www.aarongerdes.com/articles/2006/07/11/camouflaged-fire-hydrant-of-usability design usability http://www.aarongerdes.com/articles/trackback/65