Aaron Gerdes: Tag strategy

Excellent branding presentation

aarongerdes@gmail.com (Aaron Gerdes) — Wed, 30 May 2007 12:09:00 -0700

Choosing old marketing vs new marketing

aarongerdes@gmail.com (Aaron Gerdes) — Sat, 17 Jun 2006 10:58:00 -0700

Why have Google and Apple done so well in the last three years? Cause the grassroots loves them. That’s the powerroot of the industry. Ideas here don’t come from the big influencers and move down. No, they start on the street and move up. Anyone miss how Google got big? Not by throwing a press conference.

Great quote. Temper with good advice from Olivier Blanchard at the Brand Builder Blog:

Don’t fall into the New Marketing vs. Old Marketing trap. You can’t afford to limit yourself to being a supporter of either one camp or the other. If you do, you’ll always be missing a big (and crucial) piece of the puzzle for yourself, and for your clients. Grass Roots, key influencers, advertising, blogs, product placement, PR, it all works… and works best when used in concert. Robert Scoble is right: Microsoft missed the boat when it failed to gain (and perhaps even seek) grassroots support. That being said, his dismissal of press conferences might be a little short-sighted. The combination of the two would most likely produce a much better result than either one on its own.

Keep Your Head Up During Crunch Time

aarongerdes@gmail.com (Aaron Gerdes) — Wed, 07 Jun 2006 11:19:00 -0700

I’ve heard that a flock of geese always has one member with its head up, “standing guard”, while the others eat.

It’s “crunch time” at your organization. You’re a few days (read: two weeks) away from launching a new web app. Who’s got their head up?

Who’s prepping contacts to sign up on launch? Who sees that there’s a new beta opportunity? When your competitors blog that they’re launching early, or release that new killer new simplification, who alerts the group?

Keep Your Head Up During Crunch Time

aarongerdes@gmail.com (Aaron Gerdes) — Wed, 07 Jun 2006 11:19:00 -0700

I’ve heard that a flock of geese always has one member with its head up, “standing guard”, while the others eat.

It’s “crunch time” at your organization. You’re a few days (read: two weeks) away from launching a new web app. Who’s got their head up?