Old school marketing: hand-written notes

aarongerdes@gmail.com (Aaron Gerdes) — Thu, 31 Aug 2006 19:06:00 -0700

Jackie Huba over at Church of the Customer blogged about a hand-written note she received sent by a sales associate at a retail store.

Hand-written notes leave a strong impression — as follow-ups, a thank you, a reminder, or just checking in. I’ve observed that people appreciate the old-fashioned, personal touch.

I know many professionals that spend a lot of time being “in-demand”. To an extent, that’s attractive. We all want to work with someone who has things going on. But that attribute turns quickly from a plus to a minus when service is in question.

Each time you tell someone how great you’re treating your customers, remember to send out some notes. Need a refresh on writing good thank yous? The Morning News has you covered.

Aaron Gerdes: Tag oldschool

Old school marketing: hand-written notes