http://www.aarongerdes.com/articles/tag/greenpeace en-us 40 Strategy, design, and technology to stand out and win business. <p>For an organization normally so agressive, <a href="http://www.greenpeace.org/apple/">their campaign to get Apple to lose some of their toxic manufacturing materials</a> is unusually supportive of its target.</p> <p>They&#8217;re encouraging Mac owners to use their creative tools to build grassroots media that urges Apple to make some changes. Is Greenpeace trying a new approach or just high on the Steve Job&#8217;s kool aid? I&#8217;m anxious to see if they attract more flies with honey and user generate content than vinegar.</p> <p>Found via <a href="http://headrush.typepad.com/creating_passionate_users/">Creating Passionate Users</a>.</p> Tue, 03 Oct 2006 14:24:00 -0700 urn:uuid:b1f977cb-836c-42cb-afb5-0253005bcf8f aarongerdes@gmail.com (Aaron Gerdes) http://www.aarongerdes.com/articles/2006/10/03/greenpeaces-new-apple-campaign-user-generated-content apple greenpeace ugc campaign http://www.aarongerdes.com/articles/trackback/77