http://www.aarongerdes.com/articles/tag/climatechange en-us 40 Strategy, design, and technology to stand out and win business. <p>The Brains on Fire Blog has <a href="http://brainsonfire.com/blog/exxon-penguins-and-faux-consumer-generated-media/">a good overview</a> on the <a href="http://www.youtube.com/watch?v=IZSqXUSwHRI&#38;search=al%20gore%27s%20penguin%20army">Al Gore&#8217;s Penguin Army</a> video.</p> <p>Essentially, <span class="caps">DCI</span> Group, a PR firm that holds Exxon Mobil as an account, released an ostensibly funny video on YouTube mocking <a href="http://www.apple.com/trailers/paramount_classics/aninconvenienttruth/trailer/">An Inconvenient Truth</a> (and misusing the Linux penguin).</p> <p>If their purpose was to send up a little flack on behalf of Exxon, they failed. The film wasn&#8217;t funny, didn&#8217;t make an effective point, and won&#8217;t appeal to anyone that doesn&#8217;t disbelieve in climate change.</p> <p>Add some penguin egg on their faces for faking grassroots media. The lesson we can all learn is that falsifying user-generated content will backfire early and often.</p> Sun, 28 May 2006 16:12:00 -0700 urn:uuid:f68a3621-58fa-42a8-9972-c30011b8c246 aarongerdes@gmail.com (Aaron Gerdes) http://www.aarongerdes.com/articles/2006/05/28/dont-fake-user-generated-content ugc nonos backfire climatechange marketing http://www.aarongerdes.com/articles/trackback/74