<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/css" href="/stylesheets/rss.css"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/">
  <channel>
    <title>Aaron Gerdes: Tag citizen</title>
    <link>http://www.aarongerdes.com/articles/tag/citizen</link>
    <language>en-us</language>
    <ttl>40</ttl>
    <description>Strategy, design, and technology to stand out and win business.</description>
    <item>
      <title>Spread Firefox: Mozilla leverages passionate users to grow market share</title>
      <description>&lt;p&gt;&lt;a href="http://www.businessweek.com/technology/content/aug2006/tc20060830_824598.htm?chan=topStories_ssi_5"&gt;This article in BusinessWeek&lt;/a&gt; reports on the spread of &lt;a href="http://www.getfirefox.com"&gt;Firefox&lt;/a&gt;, a browser which has grabbed to 10% of the market from Internet Explorer in two years (I switched a while back from Safari).&lt;/p&gt;


	&lt;p&gt;Several colleagues have happily switched to Firefox from Internet Explorer at the behest of a tech-savvy friend, vendor, or relative. None have looked back.&lt;/p&gt;


	&lt;p&gt;Don&amp;#8217;t miss the &lt;a href="http://lug.oregonstate.edu/index.php/Projects/Firefox/Firefox_Circle"&gt;Firefox crop circle created on the &lt;span class="caps"&gt;OSU&lt;/span&gt; campus&lt;/a&gt;.&lt;/p&gt;


	&lt;p&gt;That&amp;#8217;s a passionate group of users.&lt;/p&gt;</description>
      <pubDate>Fri, 01 Sep 2006 23:05:00 -0700</pubDate>
      <guid isPermaLink="false">urn:uuid:a7121891-c55b-45ef-bd12-7817ffc4e7c8</guid>
      <author>aarongerdes@gmail.com (Aaron Gerdes)</author>
      <link>http://www.aarongerdes.com/articles/2006/09/01/spread-firefox-mozilla-leverages-passionate-users-to-grow-market-share</link>
      <category>citizen</category>
      <category>marketing</category>
      <category>wom</category>
      <category>branding</category>
      <category>firefox</category>
      <category>mozilla</category>
      <trackback:ping>http://www.aarongerdes.com/articles/trackback/73</trackback:ping>
    </item>
  </channel>
</rss>
