http://www.aarongerdes.com/articles/tag/books en-us 40 Strategy, design, and technology to stand out and win business. <p>John Jantsch of <a href="http://www.ducttapemarketing.com/weblog.php">Duct Tape Marketing</a> has just completed a book. I&#8217;ve found his website to be full of useful tactics and I&#8217;m looking forward to seeing his thoughts in print. His particular approach to low cost, small business marketing is smart and effective.</p> <p>He recently relayed the story of suggesting to his publishers that blogs are an excellent way to promote his book&#8212;and getting eye rolls in response.</p> <p><a href="http://www.ducttapemarketing.com/bookbonusoffers.htm">Let&#8217;s show &#8216;em they&#8217;re wrong</a>.</p> Wed, 06 Dec 2006 23:43:00 -0800 urn:uuid:89c67ee0-f304-4ad0-9ca9-62a662557613 aarongerdes@gmail.com (Aaron Gerdes) http://www.aarongerdes.com/articles/2006/12/06/duct-tape-marketing-out-to-prove-a-point blog books