Your customers could destroy you.

aarongerdes@gmail.com (Aaron Gerdes) — Mon, 11 Sep 2006 06:21:00 -0700

I’m not referring to the fact that you’re outnumbered by them.

Church of the Customer runs a great quote from Jake Nickell (co-founder of Threadless, a site where users submit designs for shirts and vote on their favorites): “Our community could destroy us if they wanted to.” Understanding that our customers have ultimate control of our business keeps us entrepreneurs from just being folks with very stressful hobbies.

The whole post goes on to show how Threadless applied this awareness in a crisis and contrasts that with Facebook’s recent controversial feature roll-out.

Aaron Gerdes: Your customers could destroy you.

Your customers could destroy you.