Aaron Gerdes: Google comes like a thief in the night! (Checkout and Cost-Per-Action advertising) http://www.aarongerdes.com/articles/2006/07/03/google-comes-like-a-thief-in-the-night-checkout-and-cost-per-action-advertising en-us 40 Strategy, design, and technology to stand out and win business. Google comes like a thief in the night! (Checkout and Cost-Per-Action advertising) <p>GigaOm <a href="http://gigaom.com/2006/06/29/why-google-is-doing-checkouts/">muses about Google’s master plan</a> to fight off the competition in web advertising: Google Checkout and Cost-Per-Action web ads.</p> Mon, 03 Jul 2006 10:59:00 -0700 urn:uuid:6dbccb4f-3e86-420e-b3c1-24642ef92609 aarongerdes@gmail.com (Aaron Gerdes) http://www.aarongerdes.com/articles/2006/07/03/google-comes-like-a-thief-in-the-night-checkout-and-cost-per-action-advertising cpa http://www.aarongerdes.com/articles/trackback/64