http://www.aarongerdes.com/articles/2006/06/05/design-process-reality-check en-us 40 Strategy, design, and technology to stand out and win business. <p>Brian Sooy <a href="http://bscodesignmatters.blogspot.com/2006/05/skeet-shooting-in-dark.html">has a great quote</a>, via <a href="http://blog.guykawasaki.com/2006/05/another_font_st.html">Guy Kawasaki</a>:</p> <blockquote> <p>Design consists of creating things for clients who may not know what they want, until they see what you&#8217;ve done, then they know exactly what they want, but it&#8217;s not what you did.</p> </blockquote> <p>The quote made me laugh, most designers have issued this complaint at one point. I&#8217;ll supplement this with my own statement about good design:</p> <blockquote> <p>A good designer is one who accepts and integrates this reality into their process to produce a better result with less friction.</p> </blockquote> <p>A designer can be many of things. I don&#8217;t claim to have a monopoly on what it is. The above isn&#8217;t an exhaustive definition, but the good ones definitely have this in common.</p> Mon, 05 Jun 2006 11:02:00 -0700 urn:uuid:958ac886-7ce8-4545-b15a-b3ae11e4b5eb aarongerdes@gmail.com (Aaron Gerdes) http://www.aarongerdes.com/articles/2006/06/05/design-process-reality-check design process http://www.aarongerdes.com/articles/trackback/55