Your Brand = Your UI

aarongerdes@gmail.com (Aaron Gerdes) — Mon, 24 Mar 2008 08:10:00 -0700

You brand is defined by the consumer, not by you – I think everyone can agree with that. In the same breath, most marketing pundits will add the fact that you can no longer control your brand – an assertion I am not sure goes hand in hand with the first one.

You brand gets defined by the UI (User Interface) of your company, the interface through which your customers and prospects interact with your company. That interface gets determined by pre-sale activities – i.e., advertising, retail layout, retail personnel attitude, telemarketing, sales people’s knowledge of the industry, etc -, as well as immediate post-sale activities – i.e., packaging, ease of use to set up the products, available help options, etc. -, and the long term post sale activities – i.e., telephone support, return policies, warranty policies, on-site support, etc.

Francois at Emergence Marketing totally nails what I was getting at in my earlier post about how the lines are blurring between marketing, product development, and user experience (UX)!

"Your Brand = Your UI" by Francois Gossieaux

Tue, 01 Apr 2008 11:49:41 -0700

Hi Aaron – thanks for expanding on my post!

Aaron Gerdes: Your Brand = Your UI

Your Brand = Your UI

"Your Brand = Your UI" by Francois Gossieaux