Camouflaged Fire Hydrant of Usability
It seems like a bad idea to hide this.
A firefighter arrives in an emergency, wearing heavy fireproof gear. It may be dark out. People’s lives could be at stake. Because of that, the firefighter will keep looking.
For website users, the threshold for inconvenience is much lower. Many websites hide contact information, hours, and pricing at the bottom of pages, in small type.
Who’s coming to your site that’s in a hurry, and what are they looking for?