Choosing old marketing vs new marketing
Why have Google and Apple done so well in the last three years? Cause the grassroots loves them. That’s the powerroot of the industry. Ideas here don’t come from the big influencers and move down. No, they start on the street and move up. Anyone miss how Google got big? Not by throwing a press conference.
Great quote. Temper with good advice from Olivier Blanchard at the Brand Builder Blog:
Don’t fall into the New Marketing vs. Old Marketing trap. You can’t afford to limit yourself to being a supporter of either one camp or the other. If you do, you’ll always be missing a big (and crucial) piece of the puzzle for yourself, and for your clients. Grass Roots, key influencers, advertising, blogs, product placement, PR, it all works… and works best when used in concert. Robert Scoble is right: Microsoft missed the boat when it failed to gain (and perhaps even seek) grassroots support. That being said, his dismissal of press conferences might be a little short-sighted. The combination of the two would most likely produce a much better result than either one on its own.