Little known fact about the web
The Internet is like this, multiplied by a million.
You know this already, but just a friendly reminder that the Internet is a two way street. It gives customers a huge audience to publicly share their experiences with you.
Treat them right!
Your customers could destroy you.
I’m not referring to the fact that you’re outnumbered by them.
Church of the Customer runs a great quote from Jake Nickell (co-founder of Threadless, a site where users submit designs for shirts and vote on their favorites): “Our community could destroy us if they wanted to.” Understanding that our customers have ultimate control of our business keeps us entrepreneurs from just being folks with very stressful hobbies.
The whole post goes on to show how Threadless applied this awareness in a crisis and contrasts that with Facebook’s recent controversial feature roll-out.