Greenpeace's New Apple Campaign: User Generated Content
For an organization normally so agressive, their campaign to get Apple to lose some of their toxic manufacturing materials is unusually supportive of its target.
They’re encouraging Mac owners to use their creative tools to build grassroots media that urges Apple to make some changes. Is Greenpeace trying a new approach or just high on the Steve Job’s kool aid? I’m anxious to see if they attract more flies with honey and user generate content than vinegar.
Found via Creating Passionate Users.