Aaron Gerdes

Cleaning out old starred items on Google Reader, I came across this quote from a McKinsey article in a post at Emergence Marketing:

“Once a fairly discrete department within the organization, marketing is more and more often being asked to fulfill a far more significant, strategic role with implications for the entire enterprise.”

This made me think of catching up with an old colleague recently. As we filled one another in on recent projects, I noticed a pattern—that my clients have needed solutions at the intersection of product development, marketing, and usability.

The nature of delivering products or services via the web and word-of-mouth over tight-knit communities has been making those fields difficult to separate.