Aaron Gerdes

Brian Sooy has a great quote, via Guy Kawasaki:

Design consists of creating things for clients who may not know what they want, until they see what you’ve done, then they know exactly what they want, but it’s not what you did.

The quote made me laugh, most designers have issued this complaint at one point. I’ll supplement this with my own statement about good design:

A good designer is one who accepts and integrates this reality into their process to produce a better result with less friction.

A designer can be many of things. I don’t claim to have a monopoly on what it is. The above isn’t an exhaustive definition, but the good ones definitely have this in common.