For an organization normally so agressive, their campaign to get Apple to lose some of their toxic manufacturing materials is unusually supportive of its target.They’re encouraging Mac owners to use their creative tools to build grassroots media that urges Apple to make some changes. Is Greenpeace trying a new approach or just high on the [...]
Steven Levitt (coauthor of Freakonomics) commented on faking user-generated content (which I discussed here). Found via Emergence Marketing:
One conclusion which Steven Levitt at Freakonomics comes to when answering the question “what does or does not make Internet buzz translate into commercial success” is “One reasonable answer to that question may be that when the buzz [...]
The Brains on Fire Blog has a good overview on the Al Gore’s Penguin Army video.Essentially, DCI Group, a PR firm that holds Exxon Mobil as an account, released an ostensibly funny video on YouTube mocking An Inconvenient Truth (and misusing the Linux penguin).If their purpose was to send up a little flack on behalf [...]