Prolific designer Michael Bierut blogs honestly about a common unease among designers:
The iterative process, the role of improvisation, the adjustments that are made in response to audience feedback, all of these elements are a part of any design process. And, in a way, they’ve always been the ones that have vaguely unnerving to me.
I’ve mentioned [...]
Brian Sooy has a great quote, via Guy Kawasaki:
Design consists of creating things for clients who may not know what they want, until they see what you’ve done, then they know exactly what they want, but it’s not what you did.
The quote made me laugh, most designers have issued this complaint at one point. I’ll [...]
When you hone a knife, you’re sharpening it by inflicting friction on the dull edges.I’ve been honing my process for delivering branding and marketing work for almost ten years. It’s never been as complex as the first day I used it. The process has been honed into a smarter, simpler tool.When we’re operating from a [...]