Tag communication

10 Dimensions: Example of great visual communication

Via Collision Detection: This website for a book on string theory contains a visual guide to imagining the 10 dimensions of string theory.Maybe I’ll blog another attempt at fighting my way through Brian Greene’s The Elegant Universe? This could become a science blog. Or not.Actually, my interest in this movie is what an excellent example [...]

I’ve heard that a flock of geese always has one member with its head up, “standing guard”, while the others eat.It’s “crunch time” at your organization. You’re a few days (read: two weeks) away from launching a new web app. Who’s got their head up?Who’s prepping contacts to sign up on launch? Who sees that [...]

Your Brand = Your UI

You brand is defined by the consumer, not by you – I think everyone can agree with that. In the same breath, most marketing pundits will add the fact that you can no longer control your brand – an assertion I am not sure goes hand in hand with the first one.You brand gets defined [...]

Ugly Design Wins?

Robert Scoble posted some thoughts on what he calls “anti-marketing design.” Scoble contends that ugly designs make better websites: more sticky, better brands, more fun, and more revenue. He cites Google, Craig’s List, and MySpace as ugly successes.I disagree with Scoble that ugliness drives the success of these sites (which is an idea he reinforces [...]

Communicating the Counterintuitive Good

Have you ever tried to sell an idea, product, or service that could be classified as a counterintuitive “good”, at least at first glance?

37signals encourages software companies to have “less features” to win more users (and less traffic signs!)
Several marketing gurus suggest companies give away some expertise in order to make more money.
In Blink, Malcolm [...]