Ze Frank reviews the news everyday on The Show. It’s excellent comedy with a very edgy and intelligent approach. Today’s episode delivers an interesting look at branding and what mental twist it takes to desire to be associated with a tragedy.
Copywriter extraordinaire Bob Bly questions if branding really works in B2B (a common question from the direct marketing side of the coin).He quotes Gordon Graham, a B2B copywriter:
Certainly ‘branding’ has SOME value in terms of positioning and making any company look like a together, prosperous firm. But real, solid branding has to be earned, not [...]
This article in BusinessWeek reports on the spread of Firefox, a browser which has grabbed to 10% of the market from Internet Explorer in two years (I switched a while back from Safari).Several colleagues have happily switched to Firefox from Internet Explorer at the behest of a tech-savvy friend, vendor, or relative. None have looked [...]