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The Internet is like this, multiplied by a million.You know this already, but just a friendly reminder that the Internet is a two way street. It gives customers a huge audience to publicly share their experiences with you.Treat them right!
Speaking of niche marketing, the New York Times ran an article about three weeks ago on how The Gap is struggling without a niche:
Gap has served up a steady diet of simple, unobjectionable casual clothing designed to appeal to everyone. [..] In an era of niches, when exclusion is as vital as inclusion, Gap has [...]