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An article in BusinessWeek titled “Web Numbers: What’s Real?” (Found via Emergence Marketing) describes the difficulties of measuring website traffic. And there are many.Anyone who’s tried to decipher the stats for a website, even when presented via a reasonable visual model, know that there’s lots of confusion. Often lay-people use the word “hits” to describe [...]
Think of things that get stuck in your head. Things you can’t get off your mind. Chances are a few songs come to mind. Or worse — jingles!Humans have excellent audio memory. Duct Tape Marketing provides a list of easy ideas for making sure that you connect with both earballs and eyeballs.I particularly like #4 [...]
Copywriter extraordinaire Bob Bly questions if branding really works in B2B (a common question from the direct marketing side of the coin).He quotes Gordon Graham, a B2B copywriter:
Certainly ‘branding’ has SOME value in terms of positioning and making any company look like a together, prosperous firm. But real, solid branding has to be earned, not [...]
For an organization normally so agressive, their campaign to get Apple to lose some of their toxic manufacturing materials is unusually supportive of its target.They’re encouraging Mac owners to use their creative tools to build grassroots media that urges Apple to make some changes. Is Greenpeace trying a new approach or just high on the [...]