September 2006
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Month September 2006

Your customers could destroy you

I’m not referring to the fact that you’re outnumbered by them.Church of the Customer runs a great quote from Jake Nickell (co-founder of Threadless, a site where users submit designs for shirts and vote on their favorites): “Our community could destroy us if they wanted to.” Understanding that our customers have ultimate control of our [...]

Uncomfortable creative process: Should we hide behind formality?

Prolific designer Michael Bierut blogs honestly about a common unease among designers: The iterative process, the role of improvisation, the adjustments that are made in response to audience feedback, all of these elements are a part of any design process. And, in a way, they’ve always been the ones that have vaguely unnerving to me. [...]

How to manage virtual workers

Om Malik of GigaOM fame has started up a new blog (several other authors seem to be involved) called WebWorker Daily. Promising content for those of us working in the “bedouin” lifestyle, as they put it.A brief post worth looking at is 10 Tips for Managing Virtual Workers. Great advice. Having a bit of experience [...]

Spread Firefox: Mozilla leverages passionate users to grow market share

This article in BusinessWeek reports on the spread of Firefox, a browser which has grabbed to 10% of the market from Internet Explorer in two years (I switched a while back from Safari).Several colleagues have happily switched to Firefox from Internet Explorer at the behest of a tech-savvy friend, vendor, or relative. None have looked [...]

Old school marketing: hand-written notes

Jackie Huba over at Church of the Customer blogged about a hand-written note she received sent by a sales associate at a retail store.Hand-written notes leave a strong impression — as follow-ups, a thank you, a reminder, or just checking in. I’ve observed that people appreciate the old-fashioned, personal touch.I know many professionals that spend [...]