August 2006
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Month August 2006

Manufactured buzz doesn’t work

Steven Levitt (coauthor of Freakonomics) commented on faking user-generated content (which I discussed here). Found via Emergence Marketing: One conclusion which Steven Levitt at Freakonomics comes to when answering the question “what does or does not make Internet buzz translate into commercial success” is “One reasonable answer to that question may be that when the [...]

10 Dimensions: Example of great visual communication

Via Collision Detection: This website for a book on string theory contains a visual guide to imagining the 10 dimensions of string theory.Maybe I’ll blog another attempt at fighting my way through Brian Greene’s The Elegant Universe? This could become a science blog. Or not.Actually, my interest in this movie is what an excellent example [...]

Some tips on conference marketing

Note to marketers attending conferences: provide a memorable experience, be approachable and noticeable, but don’t be pushy. See the Social Customer Manifesto Blog, which I found via Church of the Customer.