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Scoble says:
Why have Google and Apple done so well in the last three years? Cause the grassroots loves them. That’s the powerroot of the industry. Ideas here don’t come from the big influencers and move down. No, they start on the street and move up. Anyone miss how Google got big? Not by throwing a [...]
Maybe you’re in a Do-It-Yourself mood, or maybe you owe your copywriter a draft and want to kick things off right. Here are some basic practices, best applied after the “brain-dump” initial draft.
Start with the prospect’s problem. Common-sense when writing your service explanations, but also applies to things like your company and process descriptions. Start [...]
I’ve heard that a flock of geese always has one member with its head up, “standing guard”, while the others eat.It’s “crunch time” at your organization. You’re a few days (read: two weeks) away from launching a new web app. Who’s got their head up?Who’s prepping contacts to sign up on launch? Who sees that [...]
Brian Sooy has a great quote, via Guy Kawasaki:
Design consists of creating things for clients who may not know what they want, until they see what you’ve done, then they know exactly what they want, but it’s not what you did.
The quote made me laugh, most designers have issued this complaint at one point. I’ll [...]