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The Brains on Fire Blog has a good overview on the Al Gore’s Penguin Army video.Essentially, DCI Group, a PR firm that holds Exxon Mobil as an account, released an ostensibly funny video on YouTube mocking An Inconvenient Truth (and misusing the Linux penguin).If their purpose was to send up a little flack on behalf [...]
Following up to my last post: If it’s true that traditional market research has a bias towards answers given in the convention form, what’s that mean for your business?Are conventions the ideal type of answer for those seeking insight into their customers’ behavior?I think no. As the insightful commenter mentioned on Gladwell’s blog, conventions such [...]
You can view simplicity two ways. Either way is focused on attaining the optimal balance between effectiveness and bulk. The first is the way we’ve talked about so far: cut away unnecessary bulk by targeting a narrower market. Example: Building a product/service that better anticipates users needs by narrowing your market to a more specific [...]